Box Office: The January Drought
Amir here, with the weekend’s box office report. The first week of January is without doubt host to the least exciting crop of new films every year. Generally speaking, the only type of wide release is horror mediocrities like Texas Chainsaw Massacre 3D or this year’s The Marked Ones. Do NOT let the presence of ‘paranormal activity’ in the title fool you. It’s a trick to get you to see another film in the same found footage series that started five years ago. Because I’m a masochist, I have seen all previous installments, the best (and first) of which I can, at my most generous, describe with a shrug. Ever since, the franchise has been in a qualitative downward spiral that is now drowning its box office too. $18m is dismal business for this series, though it frankly surpasses my expectations.
The real story, like last week, belongs to Frozen. Then, I was wondering if it could muscle its way ahead of the competition during the holidays. Lo and behold, the Disney film is now back on top of the charts, will pass $300 million ($300 million!) tomorrow, is currently 2013's fourth highest grosser and Disney's biggest hit (sans Pixar) since The Lion King (1994). Meanwhile, Katniss will finally defeat Tony Stark by Tuesday as the book closes on 2013. This is a real rarity, as Michael detailed here, and whatever one thinks of the franchise, it is reason to celebrate. Finally, it’s noteworthy that Inside Llewyn Davis, on a small sample size of 156 theatres maintains almost exactly the same numbers as last weekend. If it manages to grab a few Oscar nominations, expect it to do similarly strong business upon expansion; but that’s a very big if.
TOP OF THE BOX OFFICE
01 Frozen $20.7 (cum. $297.8) Review | Podcast | Groff
02 Paranormal Activity: The Marked Ones $18.2
03 The Hobbit 2 $16.2 (cum. $229.6)
04 Wolf of Wall Street $13.4 (cum. $63.2) Review | Scorsese's Women
05 American Hustle $13.2 (cum. $88.7) Podcast | Ensemble Power
I have stayed home so far this weekend, rewatching The Cranes Are Flying, Citizen Kane and Rashomon and watching Clio Barnard’s brilliant The Selfish Giant. Later tonight, I’ll be catching up with Xavier Dolan’s latest, Tom at the Farm. (If you're interested, you can always follow what I'm watching here.)
What have you watched this weekend?