Box Office: Hungry For a Potter/Twilight Replacement

Audiences were ridiculously eager to collectively devour their new multi-year franchise, giving Hunger Games with no bankable stars and only books to sell it, a gargantuan opening weekend... right up there with Batman and Spider-Man with nary a superpower in sight... unless you count archery skills. I guess Hawkeye would. You'd think people were actually reading (gasp) given the enormous success of these bestseller-to-movie transfers for about a decade now. Sadly the numbers do not bear this out with one famous study claiming that 27% of adults in the US don't even read one book a year. 

As I walked into my consulting job Friday I overheard two women talking, and the conversation might have been scripted for an informercial specifically designed to sell tickets... 

Younger Woman: What is this Hunger Games? Everyone is talking about it!
Slightly Older Woman: It's going to kick Twilight's ass. Do you want to know the premise? 

I knew it would be big but I didn't know it'd be colossal. 

TOP TEN (Estimates)
01 THE HUNGER GAMES  $155 new in wide release
02 21 JUMP STREET  $21.3 (cum. $71) [Reviewed]
03 THE LORAX  $13.1 (cum. $177.3)
04 JOHN CARTER  $5  (cum. $62.3) [Review, Kitsch Beefcake, Dr Seuss's John Carter]
05 ACT OF VALOR  $2 (cum. $65.9)
06 PROJECT X  $1.9 (cum. $51.7)
07 A THOUSAND WORDS $1.9 (cum. $14.9)
08 OCTOBER BABY $1.7 new in limited release
09 SAFE HOUSE  $1.4 (cum. $122.6)
10 JOURNEY 2 THE MYSTERIOUS ISLAND $1.3 (cum. $97.1)

How early did you have to show up to get a good seat? We arrived 30 minutes early and that was just barely enough time to get two seats together... on the side. My preference is middle middle but whose isn't? They always fill up first.

Burning Questions: To Read Or Not To Read

Michael C. here to tackle a major philosophical issue. No poking fun at Ghost Rider this week. There are some questions a movie lover ponders for a lifetime. The big questions like where to sit in the theater (close enough to fill my field of vision but not so close I crane my neck) or Godfather Part I or Part II (Part I. You Part II people can have at me in the comments)

This week I thought I’d dive into one such big question the imminent release of Hunger Games has me contemplating. Is it better to read the book first or watch the movie?

For the purposes of this discussion let us assume that both book and movie are excellent. When one is clearly superior then the call is obvious. Better version first. Read I, Robot, The Road, Breakfast of Champions. Watch Jaws, Sideways, Wonder Boys. The lesser version can be an interesting bonus at best, a horrible afterthought at worst.

The real dilemma is when both versions promise to be excellent and one experience will inevitably compromises the purity of the other. I’ll state right up front that when put to it I’m a movie first guy. I watched the entirety of the Lord of the Rings not knowing if Frodo would make it back alive (I had read The Hobbit, which was made for an ideal balance of acquainting myself with the world and preserving suspense. I recommend it)

So in the interest of fairness let me play Devil’s Advocate and make the case for book first to see if I can shake my position.

Books provide context

Book to film adaptations inevitably lop off huge chunks of backstory on the trip to the screen. When entire chapters of family history are reduced to a five seconds of Lisbeth Salander scrolling through pics on a laptop, having read the book becomes invaluable.

My response:  A movie should stand on its own. “That was explained in the novel” is not a legitimate defense as far as I’m concerned. Also...

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Extremely Link

Weinstein Co a live chat today with The Artist team (4:30 PM EST)
Gold Derby "Oscar nominations we're rooting for"
Deadline exciting sounding project alert. Gyllehaal mama Naomi Foner, who wrote the brilliant Running on Empty (1988) is making her directorial debut with Very Good Girls. Elizabeth Olsen and Dakota Fanning to star as best friends just out of high school eager to lose their virginity.
Nicks Flick Picks' Best Actress Birthday Parties are getting more and more festive. I died at one particular one-liner in the Piper Laurie Tim review and now I simply must see the movie. 

Slash Film Remember that biopic Big Eyes about artist-marrieds Margaret and Walter Keane which was supposed to star Kate Hudson years and years ago? No? Well, it's back in development only this time with Reese Witherspoon. I don't know how you make a movie called Big Eyes and cast anyone but Our Miss Hathaway though. 
AD Jameson How many movies can you see? An obsessive discussion about what's feasible or worthwhile.
By Ken Levine "guys are not going to want to f*** her" on pursuing a role in TV pilots. A scary read for actors!

Fun videos with Charlize, Fassy & Viola after the jump...

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Box Office: Dolly & Queen vs. Cher & Xtina?

I would have been all about Joyful Noise this weekend, had I not been suddenly ill. I even had to miss a bestie's birthday dinner. Boo! I think it's worth noting that Joyful Noise had a nearly identical debut to Burlesque in 2010.

Opening Day
Burlesque (11/24/10) | Joyful Noise (01/13/12)
Weekend Gross
Burlesque $11.9 |  Joyful Noise $11.3
Weekend Rank
Burlesque #4 | Joyful Noise #4
Theater Count
Burlesque 3,037 | Joyful Noise 2,735
Per Screen Average
Burlesque $3,934 |  Joyful Noise  $4,148

Given that Burlesque opened during holiday craziness (lotsa movie-going) and Joyful Noise opened in January's dumping ground, you might have to hand this battle to Joyful Noise. But will it be able to beat Burlesque's final gross of $39.4 domestic / $89.5 international? I say this with the caveat that I have not seen it yet but from the stills and trailer it certainly looks cheaper than Burlesque production wise so perhaps it'll turn out a much tidier profit. I can't imagine that it's better than Burlesque though. But we shall see. Or rather I shall see the second I feel like venturing out into the cold again.

poll by twiigs.com

Takeaway: $11.5 million opening weekends are the new decorative fanciful glass ceiling for dueling multi-media singing divas.

BAKERS DOZEN (Estimates)
01 CONTRABAND  $24.1 new  
02 BEAUTY & THE BEAST 3D  $18.4 rerelease  
03 MISSION: IMPOSSIBLE -  GHOST PROTOCOL $11.5 (cum. $186.7)
04 JOYFUL NOISE  $11.3 new
05 SHERLOCK HOLMES: A GAME OF SHADOWS $8.4 (cum. $170)
06 THE DEVIL INSIDE $7.9 (cum. $46.2)
07 THE GIRL WITH THE DRAGON TATTOO  $6.8 ($87.9)
08 ALVIN AND THE CHIPMUNKS: CHIPWRECKED $5.8  (cum. $118.7)
09 WAR HORSE $5.6 (cum. $65.7)
10 THE IRON LADY $5.3 wide (cum. $5.9)
11 WE BOUGHT A ZOO $5.2  (cum. $63.6)
12 THE ADVENTURES OF TINTIN $4 (cum. $67.7)
13 TINKER TAILOR SOLDIER SPY  $3.1 (cum. $15.1) 

Talking Points
• Beauty and the Beast had a successful first weekend but nothing compared to The Lion King. I hate rooting against such a great movie but the whole 3D craze? Oh, I hate it more and more each month. Do. not. want. I do not want to wear glasses while watching movies. I just don't. It never adds enough to the experience, even in its best moments, to justify changing the whole freaking experience of the movies. GO AWAY.

• A Separation continues to fill its theaters but it has yet to expand. Are SPC letting their tiny window on this one close? Let's suppose someone watching this week's awards shows (BFCA thursday & GLOBES tonight) wanted to see it after Thursday's win and tonight's possible win? Nope. They're out of luck. Just 6 theaters for this one in its third week. Carnage finally expanded in its 5th week but interest in it looks to have already crashed. Too bad it didn't open when competition was less severe for all-star adult-oriented films.

• Sherlock Holmes: A Game of Shadows just lept-frogged The Help and Bridesmaids on 2011's top box office chart. Now, the top dozen have no originals among them - only franchise movies allowed at the top of the charts. This is why we can't have nice things and it's also our fault as audience members. We need to stop chasing old highs at the box office. Seeking out familiar experiences is what television series are for. That's their whole raison d'etre, the same characters each week but with new twists on the same old via new chapters. That's not what movies should be for. Different strengths and different purposes for different mediums.

What did you see this weekend?

Box: Office - Ghostly Christmas

One of my favorite traditions when I was a kid and later a visiting adult was picking the movie to watch on Christmas day with the family. It was usually me making the final decision since I was the one forcing keeping the tradition alive. My favorite of these as an adult was Titanic (1997) because even my Dad loved it and he never loves movies. This Christmas evening movie-going tradition maybe isn't as strong as it once was with American families since the weekend didn't jingle merrily with box office change.

Nevertheless, it was definitely crowded with new releases, week old releases and all of those frustratingly shy Oscar hopefuls who refuse to go wide enough for audiences to enjoy them. The weekend was won by Ghostocol which you could categorize as a big hit were it not for that super-sized budget. Whose idea was it to give it a budget that was even higher than the domestic gross of its predecessor five years ago?

Box Office Top Fifteen (Estimates)
          ~ over 2000 theaters
01 MISSION: IMPOSSIBLE - GHOST PROTOCOL  $29.5  (cum. $61.9)
02 SHERLOCK HOMES: A GAME OF SHADOWS $20.2  (cum. $79)
03 THE GIRL WITH THE DRAGON TATTOO  $12.7 (cum. $21.1) 
04 ALVIN & THE CHIPMUNKS: CHIPWRECKED $12.6 (cum. $49.5)
05 THE ADVENTURES OF TINTIN $9.7 (cum. $17.7)
06 WE BOUGHT A ZOO  $9.4 christmas day only
07 WAR HORSE $7.5 christmas day only [STAGE VS. SCREEN]
08 NEW YEARS EVE $4.9 (cum. $34.2)
09 THE DARKEST HOUR $3 christmas day only 
         ~ under 2000 theaters
10 THE MUPPETS $2.1 (cum. $75.7)
11 THE DESCENDANTS $2.1 (cum. $32.3) 
12 ARTHUR CHRISTMAS $2.1 (cum. $43.5)
13 HUGO $2 (cum. $43.6)
14 THE SITTER $1.8 (cum. $22.3)
15 YOUNG ADULT $1.7 (cum. $7.1)

Talking Points
Pina, Extremely Loud and Incredibly Close and Tinker Tailor Soldier Spy had the best per screen averages. I was at a Christmas party yesterday and the latter was definitely a movie people were talking about. The conversation frequently swerved to Benedict Cumberbatch (People knew him as the other new Sherlock Holmes -- the not Robert Downey Jr Holmes) and there were at least a couple of "I didn't understand what was going on!"s uttered. But the point is that people are interested in it. They should've opened wider. 

You could finally give the gift of Marilyn. But did the wide release come two weeks too late?Same goes for My Week With Marilyn. It doubled its screen count, finally going wide this weekend for the holiday, but the widening came too late. The movie's moment, if you will, was definitely back around Thanksgiving time when competition was slightly less severe and it had that new girl sparkle in a weekend that was otherwise all about the little kiddies. Now it's competing with other adult appeal movies and it's not entirely fresh news in our fast-paced pop culture. The big expansion five weeks later saw dwindling revenues and it landed on the worst opening weekend chart. Did they not think Marilyn was a brand? Movies are obsessed with selling us the familiar and there's no way that MARILYN didn't have enough branding to open wider earlier. It isn't a French film without dialogue with no stars, after all.

Did you hit the theater and does your family always do this on Christmas?