The Furniture: Rejecting a Neon Green Future in The Shape of Water

"The Furniture," by Daniel Walber, is our weekly series on Production Design. You can click on the images to see them in magnified detail.
“That’s the future,” the ad man says, “Green.” It’s a ridiculous observation, but it’s also a cruel way to tell Giles (Richard Jenkins) he should find somewhere else to pitch his illustrations. The future, the ad man means, is the replacement of Norman Rockwell with cartoon children selling neon, gelatinous green pie.
The Shape of Water isn’t really about pie. But this comment on 1950s advertising is a helpful key to understanding the rest of this aqueous fantasy...