Release date shuffle. The backloading begins with "Boy Erased" and "On the Basis of Sex"
by Nathaniel R
Ah.... statue lust. It invariably shoves everything into the last two months of the year. This just in: Focus has pushed back both of its key contenders this year: Boy Erased, the gay conversion drama, is moving the beginning of its platform release from September 28th until November 2nd and On the Basis of Sex, the biopic on Ruth Bader Ginsburg, is moving its limited launch from November 9th until December 25th. Though pushing back a little seems kind of wise for On the Basis of Sex (put a little distance between yourself and RBG) Christmas seems like a step too far. Or is that just me?
We expect a few more Oscar contenders to push back into December. Why? Well, despite statistics being in favor of releasing in October or November if you'd like to win e-- The Shape of Water (2017) was actually the first Best Picture winner to begin its release in December since Million Dollar Baby (2004) -- common beliefs are hard to shake and Hollywood has long viewed a December berth as the be-all and end-all of awards strategies. There is a good reason for that though we hate to admit it: despite December being tough for Best Picture wins in the modern era (momentum needed!) it is and basically always has been easier to get nominations if you release in December. Try to imagine, say, The Post, being nominated last year had it come out in September. It doesn't happen. But in December it had so much pre-release hype as an assumed frontrunner that it was able to weather lukewarm precursor attention and snag the nod.
For fun here's a list of when every Best Picture ever first opened in theaters excluding festival debuts obviously. (Some of the dates are a bit fuzzy, of course, that's especially true for ye olden times when listings are harder to come by and sometimes it's hard to tell the difference between event premieres and the actual beginning of a platform release...