Yes, No, Maybe So: On "Lincoln" and Trailer Premieres
Four score and seven years ago One hour and some minutes ago our Spielberg brought forth, upon this internet, a new trailer, conceived in Marketing, and dedicated to the proposition that all biopics are created equal.
LINCOLN will arrive in theaters on November 16th, 2012, a mere ten days after the election when everyone will undoubtedly be exhausted by politics (if they aren't already). And for reasons unbeknownst to The Film Experience Lincoln became the first movie to have its trailer premiere in this Google Hangout fashion with immediate commentary from fans afterwards. A sober presidential biopic isn't a natural fit for "OMG!" Insta-Reactions that fanboys pics can bring in trailer form as you'll see if you watch. You can watch the event (non-live) right here.
There is some hedge-betting from Steven Spielberg with which I personally great sympathize. The much beloved filmmaker hasn't bought in 100% to this new frightening world where trailers and not movies are the things that get people talking en masse.
Strathairn worries, Nathaniel doubts, and the trailer after the jump