Manuel here bringing you an eye-catching poster to get this week going.
I saw this golden poster for Melissa McCarthy’s upcoming Spy comedy and I couldn’t not talk about. It’s so amazingly silly yet self-serious. It’s precisely the type of eye-catching visual gag that this marketing campaign needs (better than the one-note poster Margaret discussed back in January). More importantly, it’s exactly the careful tonal balance the film will have to pull off if it’s going to succeed critically as well as commercially. I know it’s supposed to make me think of Goldfinger (and perhaps of Goldmember?) but all I could think was the posters for Dominic Cooper’s The Devil’s Double, a movie I know everything about exclusively from this (NSFW) post (thanks JA!)
They're clearly going for the Bond tie-ins with these character posters and why wouldn't they? If you're going to riff off the spy genre, there's really nowhere else to mine.
Perhaps it’s my affection for pre-Bridesmaids (ie. Gilmore Girls) McCarthy that’s getting to me, but I am hoping that her softer comedic side resurfaces at some point in her career. May Spy do the trick? Is the presence of real-life action figure Jason Statham and Jude Law in full-Bond mode enough to sway you to give Spy a chance this summer?